At WebForce Digital, we specialize in Google Ads management, and maximizing the budget for pay-per-click advertising. We will manage and optimize your paid advertising campaigns, and we’ll target the keywords to bring you the business that you are looking for.
Most businesses do not prioritize the products and services that are most valuable for their business. We will understand your business goals and prioritize the keywords that are most important and most profitable for your business, and run campaigns with that targeting in mind. In doing this, we are prioritizing and emphasizing the business and products that offer the highest return on your advertising dollars.
Proper Google Ads Management
It is truly unbelievable how many businesses we see running paid advertising campaigns with little or no strategy. Even worse, there is often little or no accountability and tracking. This is like driving 80 mph down the interstate with the windows down, and just tossing out a full stack of $100 bills. Don’t be that business owner! With WebForce Digital, we take the time to properly setup each ad group, each campaign, the correct keywords, and the perfect targeting to ensure efficient use of ad spend.
Google Ads Setup and Accountability
It is not the business owners’ fault. That responsibility rests with the agency that they have hired. You are busy running your business, and you don’t have time to learn a platform as complex as Google Ads. Through sloppy setup and even sloppier management, we routinely see businesses’ ads running far outside of their service area due to a few settings being overlooked during campaign setup.
So if you perform tree removal in Orlando (a very localized service), and your google ads for tree removal are running in West Palm Beach, you are throwing money out the window at a very fast pace. And we see this every week with well trusting business owners who think an agency is looking after their best interests.
The problem is compounded because many of these agencies do not provide monthly reporting to continuously optimize the process. Let us help you target and focus your advertising dollars for maximum benefit.
Tracking Monthly Results
With paid advertising, it is all about monitoring results, and we monitor results in order to optimize each campaign that we run for your business. We will then report the results to you so that we continually optimize and improve each campaign. We provide a monthly report the first week of each month for the prior month’s account performance.
We track and focus on the the key metrics that determine account success:
- CPC (cost per click)
- Ad Spend
- CTR (click through rate)
- Conversions (emails and phone calls)
- Cost Per Conversion
Another central component to Google Ads, is making sure that the budget is optimized based on your business goals. So when we target keywords it is always more cost-effective to target the long-tail keywords that can effectively generate sales for your business, and when possible avoid the common and generic keywords that are always most expensive (think “golf shoes with rubber spikes” vs “golf shoes”). This is how we optimize the budget to make sure all of your advertising dollars are spent in a creative and economic way.
Free Google Ads Check-up
Contact us for a free google ads account review. We’ll spend a few hours dissecting each and every aspect of your google ads account – setup and performance – and give you professional advice on the account’s optimization.
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